Brandywine Label Printing is now Empower Label™. The company announced its new name, logo and expansion of its products and services. It has also opened a new 72,000 square foot facility in Plymouth, Minn., which will serve as the company’s flagship distribution center for pick and ship.
According to Empower Label, its new name reflects “a demonstrated belief in empowering customers to make their own choices about when and where their labels are printed.” The new logo features bold colors arranged in a layered set of diamonds.
“Our new converting center of excellence, opening in coordination with the rebrand announcement, signals a leap forward in efficiency and innovation for our company,” said Wausau Coated Products president, Ben Reif. “Leading the industry in vertical integration enables us to bring the best – and most custom – products to our customers, and our new name and new logo help to convey that message.”